This year, we have seen a great turnaround in consumers’ financials, with consumer savings and retail spending at an all time high. Estimated personal savings grew to a whopping $4.4 trillion by January 2021!
This presents a huge opportunity for non-profits to boost donations and memberships by appealing to past known donors and potential new donors through mailing, telemarketing, digital and Email campaigns.
Target likely donors to your organization
Datazapp analyzes millions of historical donation transactions to create a data-driven predictive algorithm for charitable contribution behavior. We examine the causes to which donors have given along with the donors’ assets & financials using information from census and other publicly available sources.
Our proprietary prediction algorithm identifies individuals with the appropriate Capacity and Propensity to give financially to your cause, who also have a special Affinity towards your cause.
Using these three indicators, Datazapp helps you find highly capable, willing, and passionate charitable donor prospects to dramatically improve marketing campaign ROI’s over a standard un-targeted approach.
Find donors motivated to give to your cause by using our Donor Propensity filter, which allows you to target donors by a medium or high likelihood to give:
Donors to religious causes and organizations
Contributors to federal, state, and local political campaigns
Givers promoting environmental stewardship, education, and sustainable practices
Charitable donors giving towards foreign and international aid
Contributors to community projects and organizing groups
Givers towards animal welfare, adoption, veterinary services, & preventing animal cruelty
Financial supporters of veterans' affairs causes
Contributors to organizations promoting art and culture
Donors to hospitals & health institutions
Financial supporters of organizations dedicated to children's well-being
Political Donors are an incredibly valuable audience when fundraising for political campaigns and marketing products and services which appeal to politically charged audiences. Political Donors have demonstrated their willingness and ability to give financially toward important causes. Don’t miss out!