Non-Resident Indians (NRI), or Indian-Origin Americans, or Indian Expats are unique marketing audience for marketers and advertisers. Allowing marketers and advertisers access to these wealthy ethnic group. As per statistics Indian American’s median income is $100,547, compare to $51,939 US median income. also 87% of Indian-American adults were foreign born. They are also highly educated group, majority of these group possess higher master degree or bachelor’s degree. Indian-American consumers highly responsive to financial offers, Investment, Travelling, Higher Education, High end shopping, Real estate, Insurance, Automobiles, Kids related stuff, Career Growth, Home Improvement, Technology, Electronics and more.
Indian Americans make up a diverse group of professionals including Entrepreneurs and Business Owners, Engineers, Doctors, Tech Executives, Researchers, etc. Majority of Indian-American population is concentrated near MS New York, San Francisco.
Fastest-growing Indian American populations and high affluence have highlighted Indian Americans as an important and influential political cohort. Like other minority groups, Indian Americans generally lean towards Democratic lines, but many from Indian business & entrepreneurs community support Republican agendas & values. Indian Americans also vote more and are more willing to contribute financially to political campaigns and causes than most Americans
Indian Americans make up about .82% of all eligible voters, but large enough to make a decisive difference in certain swing states.
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