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Non-Resident Indians (NRI), also known as Indian-Origin Americans or Indian Expats are a unique marketing audience for marketers and advertisers.
Indian Americans make up a diverse group of professionals including Entrepreneurs and Business Owners, Engineers, Doctors, Tech Executives, Researchers, etc. Datazapp gives marketers and advertisers access to this wealthy ethnic group. Indian American’s median income is $100,547, as compared to the US median income of $51,939.
NRI’s tend to be a highly educated group, with the majority possessing at least a bachelor’s or master’s degree. Indian-American consumers are highly responsive to financial offers, Investment, Travelling, Higher Education, High end shopping, Real estate, Insurance, Automobiles, Kids’ products & services, Career Growth, Home Improvement, Technology, Electronics and more.
As a fast-growing and highly affluent population, Indian Americans are becoming an influential political cohort.
Like other ethnic minorities, Indian Americans tend to lean toward Democratic lines, but many Indians from the business & entrepreneurial community support Republican agendas.
Indian Americans also vote more consistently and are more willing to contribute financially to political campaigns and causes than the average American. Indian Americans make up about .82% of all eligible voters, but this could play a significant role in swing state elections.
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