Pet Owners Email & Mailing List

Reach Dog & Cat Owners by Location and Demographics

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Why Dog & cat owners Are a High-Value Audience

🐾 2026 US Pet Industry: The "Family First" Economy

The US pet industry has officially evolved into a “recession-proof” powerhouse. As of 2026, pet care spending has moved from discretionary “extra” spending to a non-negotiable household priority.

Key Market Projections (2026–2030)

Total Market Velocity:

The US pet market is valued at $165.6 billion in 2026 and is on track to hit $261 billion by 2030.

The Household Shift:

97% of pet owners now identify as "Pet Parents," viewing their animals as full family members.

Generational Drivers:

Millennials remain the largest cohort (33%), but Gen Z is the fastest-growing segment, with ownership increasing by over 40% in the last 24 months. Gen Z is also the most likely generation to own multiple pets (70%).

Pet Owner Database:

Connect with high-value pet parents precisely when it matters most. Our 2026 Pet Owner Database features over 33 million records, fully customizable by pet type (Dog or Cat), household income, homeownership, and geographic area.

Build high-converting, multi-channel campaigns with instant access to names, postal addresses, and email addresses.

How to Build a Pet Owners List

1. Jump into Datazapp

2. Set where to Target

Set your desired Geography. Target by City, County, States or Zip Codes

3. Filter for Pet Owners

Apply the Pet Owner filter. Select Dog Owner, Cat Owner and/or other types among the Demographics filters.

💡 Paw-Insight: To maximize ROI in 2026, consider multi-channel campaigns targeting Gen Z and Millennial men, who represent the fastest-growing sub-market of new cat and dog owners.