USPS Rates will rise July 2025 — Marketers Pivot to Email & Phone Outreach

As of July 14, 2025, the USPS has confirmed a sweeping postage rate increase, with First-Class Mail Forever stamps rising from 68 to 73 cents—a 7.4% hike. Marketing Mail rates, often used for bulk advertising campaigns, will also rise by approximately 7.75%, compounding direct mail costs for businesses relying on physical outreach.

This marks yet another uptick in operational costs for marketers. With printing, design, and mailing expenses already burdening ROI, this postal rate increase could push many campaigns beyond profitable thresholds.

A Smarter Pivot: Email & Phone Outreach

DataZapp.com offers a powerful solution: pivoting to digital outreach with email and phone appends for as low as 2 cents per contact with prepaid plans. Unlike physical mailers, digital outreach delivers:

1. 🚀 Faster reach & instant engagement
2. 📋 Trackable performance metrics
3. 👋 Scalable personalization across segments

DataZapp’s real-time, self-service platform allows marketers to instantly enrich customer databases with verified emails and phones—cutting acquisition costs while boosting response rates.

Cost Comparison Example:

Don't Let Rising Postal Costs Kill Your ROI

Now is the time to future-proof your outreach. DataZapp.com empowers you to reach your audience faster, cheaper, and more effectively.