The Solar Craze and how Contractors & Marketers can Capitalize

Home-based Solar systems are taking the nation by storm. Interest in renewable energy and slashing home energy bills are driving more and more homeowners to consider solar power.

Recent surveys reveal that the number of households with solar panels in the US has increased by over 60% in the last 5 years! This presents a great opportunity for solar installers and marketers to expand their customer base.

Incentives are Driving Consumer Interest in Solar

The Federal Investment Tax Credit (ITC)

The Federal ITC provides a 30% tax credit for homeowners who install solar panels on their homes. This credit can lessen the financial hit of a solar installation.

The Solar Renewable Energy Credit (SREC) Program

The SREC program provides financial incentives to homeowners who generate their own solar energy. The program operates by allowing homeowners to sell credits for the energy they generate to utilities and other energy providers.

State-Specific Incentives

In addition to the Federal ITC and SREC program, there are numerous state-specific incentives that encourage homeowners to go solar. For example, some states offer rebates and grants for solar installations, as well as low-interest loans for homeowners who want to switch to solar power.

How Can Solar Marketers Find Leads & Grow their Business?

Pulling Lists of Qualified Homeowners

Datazapp provides homeowner lists with postal info, phone numbers and Email addresses to reach them. You can also target by home square footage, home value, and homeowners’ income to find the most qualified prospects.

Appending Contact Info to Existing Lead Lists

Already have a list of prospects? No problem – with a Datazapp account, you can upload your lists and add Emails or Phone numbers in minutes.

Discover Who Your Ideal Customer Is

Take your customer lists, and use Datazapp’s Demographic Append service to identify patterns that your best customers have. You can use that info to find other ideal prospects.