The Demographics of Dog Owners

It’s National Dog Day!


The Demographics of Dog Owners

Today, August 26th is National Dog Day! In honor of our beloved companions, we took a data dive into what sets dog owners apart.

Our politics align with all manner of other things in life, from religion to styles, and what states we live in. And there’s one that causes Republican and Democratic states to come down on different sides: Family pets.

Dog owners vote Re”pup”lican more often



In one glance you can see geographic patterns among dog owners vs cat owners. Southern states which typically vote Republican tend to have higher dog ownership rates, while states which often vote Democrat tend to have more cat owners.


 Dog owners tend to have higher incomes

According to, owning a dog may help you live longer by reducing risk of cardiovascular disease and death. These benefits were even higher among single people who own dogs.

This may be because taking care of dogs means providing the exercise dogs need.

We Have the Data to Fuel Your Campaign!


Total Dog Owners

With Emails : 21,112,325
With Cell : 13,543,916

Republican Dog Owners 

With Emails : 1,776,345
With Cell: 1,291,862

Dog Owners who Donate to Animal Charity

With Emails : 5,848,917
With Cell : 3,762,354


Adding dog owners to your prospective lists of political donors and supporters could jump-start your fund-raising efforts. Dog owners tend to donate to animal welfare groups and engage in other forms of charitable giving.

Lists of dog owners start at just 3 cents per record with an Email or Cell number. 

Don’t forget about our other data and services below!

Phone Append ($.03/match)
Add missing cell or landline
numbers to your mailing lists

Email Append ($.03/match)
Add missing E-mails
numbers to your mailing lists

Properties & Motivated Sellers
Create Home & Property Owner
Lists with Phone or E-mail

Voters & Political Donors
Create Targeted Voter
Lists with Phone or E-mail


Real Estate Skip Tracing & How to Use It

Real Estate Skip Tracing & How to Use It

Skip tracing is a method of adding missing phone numbers or Emails to your lists containing property owner’s mailing address information so that you can reach your prospects and give your marketing pitch.

Lead lists often do not have contact information like Cell phones, Landlines, or Emails. Without those data, marketers are limited to sending slow and expensive direct mail pieces. Datazapp adds phone numbers and Email addresses which are associated with the Names and Addresses in your lead lists – perfect for telemarketing or Email marketing campaigns.,

What is Skip Tracing for Real Estate?

Skip tracing is an important part of marketing for Real Estate Investors (REI’s). REI Skip Tracing property and homeowner lists enable REI’s and wholesalers to contact their leads by phone call, ringless voicemail (RVM’s), Email, and even social media targeting.

With Datazapp, REI’s can also use our mobile app REI-Vision when searching individual postal addresses to find homeowners’ contact info – perfect for REI’s “Driving for Dollars!”

Is Skip Tracing Legal?

Yes! Skip tracing uses the power of data aggregation from public information and a variety of other sources to ethically and legally enrich your lead lists with the contact information you need to reach your prospects.

How do REI’s Skip Trace?

Skip tracing your lists with Datazapp is quick and simple. In just a few steps and a few minutes, your lists will be skip traced and ready for your marketing campaign.

1.First, login to your Datazapp account and enter the Phone & Email Append module
2.Next, upload your lists of Excel files and select which contact info you need
3.Then, view the skip trace results and download your list complete with contact data

Check out this short tutorial video which shows how to Skip Trace your lists with Datazapp!


A Gen Z Awakening at the Ballot Box

Millions of generation Z Americans (born after 1996) will be able to vote for the first time in 2020 election

Historically, the youngest eligible voters have the lowest voter turnout of any age group.

But for the first time, Gen Z will surpass the Silent Generation’s share of the electorate.

Generation Z, “a Post-Millennial” generation is already the most racially and ethnically diverse generation.

Almost 25% of Gen Z’s are Hispanic origin.



This year, Gen-Z will make up 1/10th of the electorate – That’s over 24 million voters!

What issues do Young Voters care about?

Conclusion: COVID-19 pandemic has not only impacted older groups. The issues of “Re-opening the Economy” vs “Saving Lives” may translate into increased young voter turnout this year. This could make huge difference in battleground states.

Gen Z’s are most technology savvy and digitally active generation, target these First Time Voters through their emails, cell or online audience options.

Historically their turnout is lowest among other age group, makes them obvious audience for “Register to Vote” and “Go to Vote” campaigns.



The Importance of Absentee Owner Leads During the COVID-19 Crisis

The Importance of Absentee Owner
Leads During the COVID-19 Crisis
Absentee Owner's dilemma: To sell or not..

Most federal and state governments have rules in place to protect renters and protect them against eviction for non-payment.

Absentee homeowners are property owners who do not occupy one or more of the properties they own. Homes unoccupied by owners are recognized to be valuable leads on the market by real estate investors looking for motivated sellers.

Absentee homes are often rental properties, investment properties, or second homes. Many absentee homeowners live outside of the city, county, or state where their absentee property is located.

The Value of Absentee Homeowner Leads

Experienced real estate investors know that while not every absentee property owner is motivated to sell their property, they are more likely to sell rental and investment properties than their primary residence.

Here are the top reasons Absentee homeowners may be motivated to sell:

1.Rental and investment properties take effort and expense to maintain
2.Even properties managed by a rental agency may not be maintained adequatel
3.Many absentee homes are inherited through probate and are unwanted by the new owner
4.Absentee owners may have moved into a new house and are looking to sell their old home
5.Financial issues encourage absentee owners to sell their unwanted property for cash

How does COVID-19 Pandemic and various state or federal executive orders impact absentee owners?

2020 Renter Protections and Eviction Moratoriums:

According to the Federal Housing Finance Agency, “To help borrowers and renters who are at risk of losing their home due to the coronavirus national emergency, the Federal Housing Finance Agency (FHFA) announced that Fannie Mae and Freddie Mac (the Enterprises) will extend their single-family moratorium on foreclosures and evictions until at least August 31, 2020. The foreclosure moratorium applies to Enterprise-backed, single-family mortgages only.”

Homeowners with single-family rental properties financed through Federally subsidized programs are subject to this ban on tenant evictions. Many other states have enacted their own renter eviction moratoriums as well.

The financial hardships of the COVID-19 pandemic haven’t only impacted renters though, owners of rental properties have been affected too.

Many rental property owners have temporarily lowered their rent to help their tenants. That along with current renter protections, many absentee homeowners renting out their properties are facing reduced rental income and may be even more motivated to sell non-performing rental properties. This brings opportunity for real estate investors to offer much-needed cash for their absentee properties.


The State of the Housing Market

The State of the Housing Market

& What to Expect through 2020's End


Indicators of the current state of the housing market have been subject to conflicting variables as both unemployment levels and mandated shutdowns ebbed in Spring, began to wane in early summer, but now appear to be coming back again.

COVID-related job-losses and shutdowns put an end to what was shaping up to be “some of the best home sales and housing starts pace in more than a decade” from December 2019 to February 2020 according to

As a result, mortgage rates fell dramatically in mid-March from an average 4.6% to under 3.5% for fixed 30-year home loans in late-March and have continued to fall slowly according to Zillow Economic Research.

Depressed mortgage rates appeared to temporarily bump nationwide home sales in late March to early April, but larger economic setbacks soon brought home sales tumbling down.

Both home buyers and sellers became hamstrung by mixed market signals. Potential sellers sat on the sidelines while their house prices flatlined or even fell while would-be buyers saw lower home inventory and lower average incomes.

Forecast for Q3, Q4 of 2020

So what can real estate investors expect for the remainder of 2020? In short, it depends on many variables, including employment levels, home-inventory, buyer and seller confidence, and governments’ reactions to the recent wave of positive COVID cases.

The short-term uptick in housing market confidence in early Summer as COVID fears waned proved that potential home buyers and sellers are eager to get back to their namesakes.

However, in light of mounting positive cases, states and municipalities are returning to the mandated precautions of this past Spring, and employment levels are still far below pre-pandemic levels.

Danielle Hale, chief economist at predicts that low home inventory and stagnant prices will continue in July due to tougher qualifying criteria for buyers, while sellers should expect their homes to remain on the market for longer periods.

If reality meets expectations for lower positive cases in late-Summer, we should see many potential home sellers get back in the game. As sectors of the economy languish in the meantime, opportunistic investors looking for motivated sellers may find saving grace among homeowners struggling to make mortgage payments.

We at Datazapp strongly encourage smart Real Estate Investors to press on with their marketing campaigns while other REI’s sit on sidelines! These times are uncertain but there are still plenty of good leads to generate for your home seller pipeline and stay ahead in this game!

Pivot your marketing efforts towards cost-effective channels like telemarketing and Email, rather than costly physical mailpieces. Use our phone, cell, and Email append services to enhance your lead lists with the contact info you need.

Also, consider using Datazapp’s property list-building module with your choice of phone, cell or email to target property owners in your areas. We may also have motivated sellers such as Absentee property owners, Vacant owners or distressed homeowners available for your area.

Analysis of national real estate data suggests that as soon as people begin to feel safer we will see a sharp jump in home buying and selling activity!


The Importance of Appending Emails to Your Customer & Prospect Lists

In The “New Normal” of Coronavirus


Many small businesses have found themselves unprepared for the way the COVID-19 crisis has drastically changed the behavior of consumers nationwide. To make matters worse, the in-person side of business and face-to-face customer relations has been all but eliminated, leaving businesses with fewer ways to interact with their clients and prospects.

This is why digital communication channels between businesses and consumers are more important than ever to maintain business continuity. Fortunately, the most powerful digital channel in marketing history is still available: Email! Email is an important communication channel to establish between you and your customers or prospects. But you can’t reach your audience if you don’t have their Email addresses.’s online Email Append service is the answer!

Below are 4 reasons why appending Email addresses is crucial for businesses during this time.


#1 Creating/Maintaining Awareness

It’s already challenging enough to keep your customers or prospects interested and aware of your business without news of COVID-19 dominating American minds and airwaves. During this crisis, business owners should avoid letting their customers forget about them and moving onto the competition by deploying Email marketing campaigns promoting awareness of your business and its offerings.

#2 Staying Informed

Email isn’t just a great way to keep your clients updated and informed – your customers will keep you and your business informed of their needs as well. In other words, Email is both a marketing channel for business owners to reach customers, and a channel for those customers and prospects to reach you to provide feedback, inquiries about your offerings, and information about their needs.

#3 Promoting Positivity

Yes, it’s true most of our inboxes are full of many positive and some not-so-positive messages from businesses since this crisis began. But successful businesses are reaching out to their customers and prospects in this way for a reason. An affirmation that your company is still there and encouraging others does more than just spread much-needed positivity – it also creates awareness of your company which may not have been there.

#4 Staying Afloat

While we would all like to think our businesses are immune to crises like these, the reality is that many companies are suffering financially because of low sales revenue. The need to adapt to survive is evident, and pivoting your business communications to Email marketing could be the best tactic to drive sales. As we mentioned in reason #2, smart businesses leverage Email channels to make offerings to their customers and prospects.

How Does Email Appending Work?

Datazapp appends missing Email addresses to your customer and prospect lists for just 3 cents per Email matched. We verify our Email addresses, eliminating hard bounces, spam traps, and other problem Emails to ensure maximum deliverability for your Email marketing campaigns.

Case Study: How some of our client verticals use Email Append during this crisis

While all businesses can benefit from having the Email addresses of their customers and prospects, this is more crucial to some business types than others during this time.

Dentist Offices: In many states, non-emergency dental procedures are restricted or on low-priority, and many potential clients are on stay-at-home orders. Retaining your clients through regular communication is key, but phone calls and text messages can be invasive and annoying. Email is a soft communication option through which you can continue delivering updates to their inboxes. Share tips on social distancing, dental hygiene or even schedule webinars or townhall-like meetings!

Many doctor offices have started offering tele-consultations using live video tools. Even health- insurance is now covering such consultations! Let your client know if you’re offering such services and keep your clients updated on schedules and office hours, while your clients can use the Email channel to set or reschedule appointments and send inquiries.

Our dental office clients can simply upload their client or prospect lists in their Datazapp account to append Emails online and are able to download verified Emails in minutes!

Nonprofits & Charitable/Religious Organizations: Most non-profits, charitable and religious organizations are hard at work helping their communities during this crisis, but these organizations need donations to continue their efforts. With social-distancing policies in place, physical mailing can take more time, effort and resources. Appending Emails to your member lists and sending Email communications asking for donations and volunteers can deliver quick results.

If you are associated with non-profits, charitable or religious organizations and have large client or potential donor lists, start by creating an account at and try our No-Obligation Email Append online to get a free match report.

Healthcare Recruitment Agencies: With the current crisis, many hospitals and healthcare services urgently need to add healthcare professionals to their staff. Traditional recruitment through an online job listing site may take a long time, but appending Emails to professional license data of healthcare workers or in-house databases of prior applicants can cut recruitment time significantly.

Append Emails to your data to send out urgent hiring Email broadcasts. Datazapp’s Email Append services will add 100% verified and deliverable Emails to your mailing list database in minutes.

Political Campaigns/Candidates: Social-distancing guidelines have significantly changed the way political campaigns are raising funds. Without door-to-door visitation, rallies, townhalls, and other in-person meetings, campaigns are turning to digital tools like webinars, virtual townhalls, social media, and of course email marketing to gain supporters and donors.

Datazapp’s Email Append service appends missing Email addresses to registered voter lists and potential donor records. Campaigns then use those Email addresses to create audiences on social media, deploy Email marketing campaigns, and send invites to webinars and virtual meetings.

Learn more about data append at or call 888-374-DATA


V, U or L – Shape of Economic Recovery

V, U or L – Shape of Economic Recovery


Here at Datazapp, we are optimistic for a sharp economic recovery to begin soon. Until then, we are still serving our clients, many of whom are business owners and marketers like you who continue to execute their marketing campaigns during these challenging times. During these unsettling times, our thoughts are with all those affected by the virus and wish health and safety for everybody wherever you are.

Our platform is still available 24/7 to skip trace, append data, and pull lists with the same blazing fast turn-around times you’ve come to expect.
We believe now could be a good time to plan and implement intelligent marketing campaigns while your competition is still waiting on the sidelines. Let’s spread hope & positivity as we prepare for economic recovery!

Phone Append ($.03/match)
Add missing cell or landline
numbers to your mailing lists

Email Append ($.03/match)
Add missing E-mails
numbers to your mailing lists

Properties & Motivated Sellers
Create Home & Property Owner
Lists with Phone or E-mail

Voters & Political Donors
Create Targeted Voter
Lists with Phone or E-mail



Current (covid-19) Small- Business Relief Programs

We are currently living through a period of uncertainty and angst that we’ll never forget. Like many of you, we are trying to do what we can to help our customers and the larger business community navigate this challenging time.


If your business & revenues impacted, here is some information and resources available from Federal, State agencies and the private sector.


**As of March 25, 2020**

Just a few hours ago, the US Senate approved an historic $2 trillion stimulus deal. As details specific to small businesses become available, we will send out another email with updates.

Updates so far:


Tax Day is now July 15: Treasury, IRS extended filing deadline and federal tax payments regardless of amount

Federal Income tax due date automatically extended from April 15th to July 15 2020:
Taxpayers can also defer federal income tax payments normally due on April 15, 2020 to July 15, 2020 without penalties or interest, regardless of the amount owed. This deferment applies to all taxpayers, including individuals, trusts and estates, corporations and other non-corporate tax filers as well as those who pay self-employment tax.

Coronavirus-related paid leave for workers and tax credits for small and midsize businesses to swiftly recover the cost of providing Coronavirus-related leave

Federal Income tax due date automatically extended from April 15th to July 15 2020:
Taxpayers can also defer federal income tax payments normally due on April 15, 2020 to July 15, 2020 without penalties or interest, regardless of the amount owed. This deferment applies to all taxpayers, including individuals, trusts and estates, corporations and other non-corporate tax filers as well as those who pay self-employment tax.


Small business owners in all U.S. states and territories are currently eligible to apply for a low-interest loan due to Coronavirus (COVID-19)

The interest rate is 3.75% for small businesses. The interest rate for non-profits is 2.75%.

SBA offers loans with long-term repayments in order to keep payments affordable, up to a maximum of 30 years. Terms are determined on a case-by-case basis, based upon each borrower’s ability to repay.

State and Local Coronavirus Small Business Assistance:

California (San Francisco)

Emergency grants up to 10k for businesses with 1-5 employees


The Florida Small Business Emergency Bridge Loan Program is currently available to small business owners located in all Florida counties statewide. These short-term, interest-free working capital loans are intended to ‘bridge the gap’ between the time a major catastrophe hits and when a business has secured longer term recovery resources.


The Michigan Small Business Relief Program will provide up to $20 million in support for small businesses negatively impacted by COVID-19. The funding is divided between $10 million in small business grants and $10 million in small business loans to support businesses facing drastic reductions in cash flow and the continued support of their workforce. Funds for the program are expected to be available no later than April 1, 2020.

More details forthcoming

New York

NYC Employee Retention Grant Program

This program is available to New York City businesses with one to four employees that can demonstrate at least a 25% decrease in revenue as a result of COVID-19. Eligible businesses will receive a grant covering up to 40% of their payroll for two months. Businesses can access up to $27,000.


Maryland Small Business COVID-19 Emergency Relief Loan Fund – This $75 million loan fund (for for-profit businesses only) offers no interest or principal payments due for the first 12 months, then converts to a 36-month term loan of principal and interest payments, with an interest rate at 2% per annum.

Private/Corporate Sector



The Small Business Relief Fund will provide micro-grants to qualifying small businesses negatively impacted by the COVID-19 pandemic. The Small Business Relief Fund is part of the Small Business Relief Initiative : a program supported by GoFundMe, Yelp, and Intuit Quickbooks.

No interest loans up to $15,000 and up to six months grace period.

Most large and regional banks now offer deferred loan payments and refunds on late fees, overdraft fees, monthly maintenance fees, etc. Check with your bank for options available to small businesses. Banks may offer additional relief programs as situations evolve. Keep checking emails and stay in touch with your banker.

Contact us
Email: [email protected]
Phone: (888) 374-DATA (3282)


Political Campaign Continuity Through Digital Channels

During these unsettling times, our thoughts are with all those affected by the virus and wish health and safety for everybody wherever you are.

As many already know, the CDC has recommended that “Events of any size should only be continued if they can be carried out with adherence to guidelines for protecting vulnerable populations…When feasible, organizers could modify events to be virtual.”

Governments at the local, state, and federal level are taking drastic action to mitigate the impact of COVID-19. In this environment, digital channels like email, social media, phone and SMS are ideal alternative for conventional in-person gatherings.

Email, phone calls, texts, and online targeting are still the backbone of growing and maintaining campaign followers, donors, and ultimately voters.

Here’s how candidates and campaign managers can use digital channels to engage campaign audiences safely and effectively:

Email Campaigns

Emails are the most effective way to communicate with your voter audience and keep them informed with your agendas, action plan and changes due to ongoing situations. Across all industries, Email still produces the highest marketing R.O.I. of any channel. It’s an incredibly powerful yet affordable method to grow and reach your audience.

Of Datazapp’s 135 million registered voter records, 66 million have an email address waiting to receive your message. Also, Datazapp’s Email Append service provides missing email addresses to your lists of registered voters and donors.

Social Media

With Youtube, Facebook, and other digital platforms, candidates can live-stream virtual events and keep followers updated on important information like election times, voting opportunities, and updates from the campaign trail.

Tapping into Datazapp’s registered voter emails is an easy way to bulk-up your Facebook audience and your page’s followership. Using Facebook’s Custom & Look-Alike Audience features, candidates can import voters’ emails into an audience funnel to direct targeted ads to those voters and invite them to follow their campaign page.

Phone Calls / SMS

Calling and SMS texting potential supporters is still effective and popular. Voters’ cell phone numbers can be hard to come by, however. Fortunately, Datazapp has over 45 million registered voters with a cell phone number. We can also add cell phone numbers to your voter lists using our quick & easy Phone Append service.

Check out our the complete FREE 2020 Guide to Digital Campaign Marketing


Blanket Property Lists: Why & How to Make Them

In many cases, the process of finding real estate investment leads which turn into deals is like panning for gold, the wider the filter you use the more golden deals you can expect to catch.

As many real estate investors know, finding leads is a numbers game, and buying property data with a broad or blanket targeting approach can get you a bigger list with more leads ready to be found.

What is a Blanket Property List?

A blanket property list is any large list of property and homeowner records in your market created using limited targeting. They aren’t necessarily full of people who have expressed motivation to sell their property but the blanket list strategy is to broadcast your pitch to a large number of homeowners to uncover those interested in selling their home, and letting them respond to your pitch. Many REI’s and wholesalers use little to no demographic targeting following this strategy, but with such a large audience the math is often on their side. They typically automate the process to get their message to such a large audience, using tools such as ringless voicemails and auto-dialers.



Blanket targeting works by expanding your sales funnel – the idea being, the larger the funnel, the more prospects you have which may turn into leads and hopefully deals.

Advantages of a Blanket List

Blanket lists are quick and easy to make. In less than 5 minutes you can get a list of thousands of homeowners in your area or market. They also offer the audience size of a large list without paying top dollar for highly targeted property records. In other words, you don’t have to spend your limited time researching what types of properties other people believe are the hottests leads, and pursuing the same few leads that dozens of other REI’s are already contacting. You also don’t have to spend extra money buying a small hyper-targeted list from a data company.

Blanket lists are a goldmine of untapped deal potential! Most REI’s are not going after these properties and you can be sure that for many of the people in your blanket list who are motivated to sell their home, your pitch will be the first they hear.

If all goes well, you may be able to nurture a small portion of your leads through the funnel while most of your leads will drop off throughout the following weeks and months of discussion, vetting, and offers.

How to Create a Blanket List

1. Login to your Datazapp account and enter the “Property Data” module.

2. Specify the geographic area in which you want records of properties and homeowners. For example, if your market is the area in and around Flagstaff Arizona, you can set Coconino County, Arizona as your geographic search area.

3. Choose what type of phone numbers you want – Cell phones, Landlines, or whichever is available. You can also get emails!

4. Select just a few demographic filters to narrow down your search, such as homeowners over the age of 50 or single-family homes. Selecting too many filters will bottleneck your search results and yield a small list.

5. You’re done! View the number of records we have available in your area which fit the criteria you selected and purchase your new list. If your list is larger than you’d like, just toggle the number of records you choose to purchase.

This 2 min. video walks you step-by-step through the process of creating blanket property lists in your Datazapp account!


Anatomy of a Deal: Marketing ROI for REI Lead Generation

Experienced real estate investors know that the process of turning prospects into leads, and those leads into deals is a sales funnel that gets increasingly narrow as contacts pass through the sales process. Because the bottom of the sales funnel is so narrow, it’s best to make the top as wide as possible. Translation: It takes a lot of prospects to get a few deals.

Here at Datazapp, we work with over 5,000 real estate investors and wholesalers out in the field right now. Trust us when we say, getting a list of 20 homeowners in your area simply will not cut it anymore, if it ever did. It will not result in the coveted deal you are seeking.

Highly specific targeting isn’t the holy grail either. If you have a list of distressed homeowners, you can be sure that at least 5 other REI’s are reaching out to those same contacts. In other words, it doesn’t matter how sharp the darts are, the more you throw the more likely you are to hit the bullseye.

The Sales Funnel


We examined the lead acquisition of thousands of REI’s and data of home sales nationwide. Let’s take a look at the average REI’s sales funnel.

At just 3 cents each, Datazapp provides property & homeowner records, each with a phone number. This means that for $125, you can get over 4,000 prospects to put in your sales funnel.

Suppose you use a ringless voicemail service to blast your pitch to all 4,000 prospects. According to BiggerPockets discussion forums, the average call back percentage is between 1 to 2%. This means you may get 40 to 80 calls back from prospects interested to learn more about your offer.

These 40 to 80 prospects are no longer cold, but have expressed interest in your offer and are now leads. Not every lead will become a deal however, but will have to pass through an even smaller funnel.

If all goes well, you may be able to nurture a small portion of your leads through the funnel while most of your leads will drop off throughout the following weeks and months of discussion, vetting, and offers.

You may close on a deal, or just as likely, you may not. Even more likely, closing on a deal may take some time and persistence beyond your initial offer. If you do get a deal, the profit will be well worth your initial investment. Let’s take a look at the cost breakdown of your marketing investment and the return.

Investment vs. Return

Based on nationwide investment home sales, the average profit the real estate investor pockets from a successful home purchase and resale is about $15k. Below is a hypothetical breakdown of your marketing costs.

Pro Tip:If you’re looking to squeeze more out of your current data investment, consider using the Email Append service to target your prospects through digital channels such as email marketing and Facebook custom audiences. Facebook’s custom audience will keep your display or text ads in front of home owners & prospects and can get viral attention!


Real Estate Investors: Generating leads through Omnichannel Marketing

Real-estate investors and wholesalers, here is the harsh reality – there are roughly 5 to 7 million real estate investors out there.. So in this crowded market, there is a limited inventory of homeowners who are distressed or motivated to sell their home.

In 2019, with the housing market at its peak, our analysis finds that the average distressed homeowner may be getting 35 to 50 mail pieces each month, along with 70 to 90 phone calls and text messages since their information became public. Motivated sellers and absentee home owners are not far behind. With 20 to 40 mail pieces and 35 to 50 calls and texts, they are also overwhelmed with home-buying offers.

So as a real estate investor – how do you succeed and make your campaign more productive? The answer is in generating more leads and improving your marketing R.O.I.

Many REI’s and wholesalers don’t consider themselves marketers, although every time you reach out to a prospect, send an offer, or post an ad, you’re engaging in marketing! So if you’re willing to put your marketing hat on, you’ll find some answers for common lead-generation problems.

Read on.

At the top of our list of suggestions is employing ‘Omni-Channel’ marketing, ‘omni’ meaning multiple or all-encompassing.


Imagine an ad for the ‘Super Soft Mattress’ that you just saw on your phone. The next day you receive a phone call from the ‘Super Soft Mattress’ company to tell you about their special deal of a $399 mattress. Then imagine that same evening, you receive an email from the same mattress brand with great reviews and that same special deal of $399.

Now if you happened to be in the market for buying a new mattress, wouldn’t you consider checking Super Soft Mattress out? Statistically, most people would say yes. What you experienced was omni-channel marketing. It caused a psychological impact and created in you an awareness of their brand and offer.

Omni-channel marketing simply reinforces the same marketing message through a sequence of campaigns such as direct mail, telemarketing, emailing, or social media. It’s a holistic approach to marketing, and it will set your name and your offer apart from your competitors.

How REI’s Can Implement Omni-Channel Marketing

You’ve probably heard from industry experts, colleagues, and other businesses that distressed, tax delinquent, and otherwise motivated homeowners generate better responses to offers to buy their home. But these are extremely time-sensitive, and your competition are swarming to reach those prospects. With you can append phone numbers and cell phones with our Fast Phone Append service, and get those email addresses to your lists in just minutes with our Email Append service. With our blazing fast turn-around time, you can start calling them ASAP. Use bulk email delivery services to deliver emails to the same audience. Keep in mind, if you’re sending them letters or postcards, these may take 2-3 days to deliver. You can also write effective text/email messages and have a graphic designer create a professional & sharp looking email to promote your company brand and offers.

What Other Marketing Channels Can REI’s Use?

Direct mail, calling and emailing are the big three marketing channels – but wait! There’s one more channel you can try – Facebook. Maybe you have tried Facebook ads in the past and were confused by the platform or couldn’t identify their results. But by using Facebooks ‘Custom Audiences,’ you can deliver text and graphic ads to your existing audience of prospects or leads. Whenever they login to Facebook or Instagram, they may see your ad. For more information about how you can use this amazing feature to advertise your business, check out our blog article here:

Related Products
Property Data with seller score
Motivated Seller


Introducing: Seller Scores & Motivated Market Segments

Seller Scores

What is a seller score? Seller scores indicate the property owner’s likelihood to sell their home in the next 6 to 12 months. Using the most recent Big Data & Predictive analytics algorithms, we analyze and track almost 25 individual, family and property related data points which impact the home selling decision and use this to assign a seller score from 1 – 100. Higher scores mean a higher probability to sell.

Build your prospects and marketing campaigns using the Seller Scores and reach those likely home sellers well in advance with the confidence that you have the hottest leads!

The best part? All property records from Datazapp now come with Seller Scores!

Motivated Seller Market Segments

These lucrative home & property groups are broken down into categories which are consistent indicators of motivated home sellers. With Datazapp, you can build lists of property records which belong to one or a mix of the market segments below:

Absentee Homeowners: Some people call them Out-of-State owners. These homeowners own a 2nd home or multiple investment properties. They make up the biggest portion of Motivated Home Sellers.

Vacant Homes: Homes which were reported vacant within past 3 months, and mail delivered to these addresses are returned.

Real Estate Investors: As the name suggests, these are people who own more than one property, and/or invest in home/apartment/condos for short or long term income.

High-Equity Homes: Homeowners who have 70% or higher home equity.

Seniors: Homeowners aged 72 and older. Many seniors want to downsize for their peace of mind.

Empty Nesters: A unique group of homeowners, their kids have left the home for college or other reasons. Empty Nesters often want to downsize their homes at this stage.

Growing Families: Families who just had a new baby within last 24 months! Many families at this stage consider getting bigger homes for their toddler to crawl, run etc. and need to sell their current home.

Owner’s with Poor Credit: Homeowners who show indicators of bad or poor credit and financial stress.


REI Insight: (Home Owners)To Sell

With 2018 behind us and our data analysis of 2018 home sales completed, the big question is where is the market heading for Real Estate Investors in 2019? We must always look to the past to predict the future, but before we dive in, check out what other Industry Insiders have to say about 2018’s home-selling trends.

According to Attom data, homes flipped in Q3 of 2018 had an average profit of $63,000, down from 2017 in which the average home flipping profit was $68,000. Homes flipped in Q3 of 2018 represented 5% of all single-family homes and condos, down from the 5.9% home-flipping rate we saw in 2017.

With declining numbers and other market factors impacting REI folks, you need more targeted strategies to find your next home seller. So how do you make your lead generation efficient and get the best ROI for your marketing dollars? Here we try to find the answer through BIG Data and Predictive analysis…

We analyzed the data from all of Florida’s home sales in 2018 and enhanced them with demographics and behavioral data to gauge the overall trends. Absentee (out of state) owners and vacant owners are typically hot sellers and in 2018 this was no exception, but we did find some not-so-obvious trends which we are sharing here to arm you the real-estate investor with the knowledge to capitalize on these trends in 2019. Read on.

Let’s start with the big picture:

Age Factor : Absentee and vacant homes were the hottest sellers in Florida last year, but we found an inverse bell-curve of home sales across the owners’ age. Homeowners from their twenties to age forty showed high market penetration, as well as homeowners aged eighty and older, while those between these age ranges showed less or average home-selling activity.

Home Pricing & Age of Home: Cheaper houses appraised under $200k outsold more expensive houses, and homes that were about a decade old were much hotter sellers than homes built within past 4-5 years.

Equity : Homes with 80 to 100% equity were placed on the market much more frequently than those with less equity.

Ethnicity : There were also home-selling trends that REI’s should not ignore among people from different ethnic backgrounds. Home-selling trends among ethnic groups can highlight cultural factors that influence the home-buying and home-selling process of those members.

If a certain ethnic group owns 15% of the homes in Florida, you would expect that group to make up 15% of Florida’s home sales last year right? Theoretically, but it’s not what the data shows.

The starkest contrast between homes owned and homes sold in 2018 belonged to African Americans, followed by Spanish Americans. Both groups had disproportionately low home sales as compared to their overall homeownership in Florida last year.

Here you can visualize the disparities between homeownership rates among ethnicities, and their home sales last year.

For all four groups of homeowners with European backgrounds, their rate of home sales outpaced their homeownership rates in Florida. Eastern Europeans sold 13% more homes than their market share last year!

Knowing these trends should guide your marketing tactics because this year could prove similar to 2018.

Conclusion :

How do you translate these trends to your advantage? The answer is intelligent farming! Don’t knock on every door, instead select targeted ones. Data experts at recommend targeting high value motivated sellers like absentee owners, vacant, distress, pre-foreclosure etc., just know that you are competing against many other players and there is limited data on these homes.

Try targeting homeowners under 45 years old with home values of $300k or less, and homes 10 years or older. You could seek homeowners with Western European or Jewish backgrounds to narrow your market down further. Test, test, and test again. Measure your results, and tweak your strategy if needed and repeat. Keep in mind; never over-target or limit your audience to a microscopic level. Be persistent and you’ll find your best lead generation formula.

Author : Nirav Patel, helping and solving marketing problems through data. He helps Real Estate Investors boost their business through technology and data.

Credits :
Robert Carroll
Datazapp Team
Attom Data Insight