Author: Robert Carroll

Cracking the Code on Unaffiliated and NPA Voters: How DataZapp Empowers Political Campaigns

Post author By Robert Carroll
Post date November 20, 2025

Blog Post

The Challenge: A Growing Unaffiliated Electorate

Roughly 35% of U.S. registered voters today are unaffiliated, including NPAs (No Party Affiliation), independents, and third-party voters. The number is even higher in states that do not require party registration, such as Georgia, Texas, North Carolina, Wisconsin, Minnesota, and Michigan. These voters often fly under the radar because they aren’t tied to a specific party—creating a significant targeting blind spot for campaigns.

Why It Matters: Unpredictable Yet Powerful

While unaffiliated voters are difficult to target with relevant messaging, they are often decisive in close elections. Their unpredictability and mixed affiliations make crafting resonant messaging tricky—campaigns can’t rely on standard party-driven narratives. But ignoring them isn't an option. Independents and NPAs routinely determine the outcome in battleground districts and swing states.

DataZapp’s AI-Powered Solution

To tackle this, DataZapp has built an advanced machine learning model designed specifically to predict party leaning using a blend of demographic, geographic, and behavioral data. This model analyzes both registered and unregistered individuals, using nuanced signals to forecast whether someone leans Democrat, Republican, or otherwise.

This time-tested model—refined since the 2024 general election—has consistently delivered 65% to 80% real-world accuracy. With this level of accuracy, the model helps campaigns:

• Prioritize outreach efforts

• Align fundraising strategies

• Personalize messaging and issue targeting for greater impact

Rather than guessing, campaigns can now confidently target these voters using DataZapp’s party leaning indicator.

DataZapp: Beyond Just Prediction

In addition to predictive modeling, DataZapp offers:

• Voter Lists with party affiliation, income, ethnicity, and voter personas

• Political Donor Lists for precision fundraising

• Email & Cell Phone Appends to boost outreach

• Self-service access with lightning-fast, 24/7 turnaround

And with no subscriptions and pricing starting at just 3 cents per match, DataZapp offers an unmatched cost advantage in the political data space.

See the Difference. Get Started with Datazapp

You can create an account below to get started. It’s completely free to explore our database and see what we have to offer!

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Account Here

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How Marketers Use Hashed Emails in Digital Advertising

Post author By Robert Carroll
Post date November 13, 2025

As digital marketing shifts toward privacy-first solutions and third-party cookies fade away, hashed emails have become one of the most powerful identity tools available today. They allow marketers to recognize users across devices and platforms—without revealing the actual email address.

What Is a Hashed Email?

A hashed email is a user’s email address that’s been encrypted using algorithms like SHA-256 or MD5.

This HEM or Hashed Emails can be used to:

1. Recognize users across different devices
2. Match customer profiles in a secure way
3. Enrich leads without accessing raw email addresses

Why Hashed Emails Matter More Than Ever

With the loss of third-party cookies, advertisers need reliable, permission-based identity signals. Hashed emails solve this by providing:

• High match rates across platforms like Meta, Google, LinkedIn
• Persistent identity across mobile, desktop, apps, and CTV
• Better attribution and audience building

1. Identity Resolution & Customer Matching

How Marketers Use It

1. A user enters their email on a website or form.
2. The email is normalized and hashed.
3. The hashed email is sent to an identity provider like DataZapp via bulk upload or API.
4. DataZapp’s identity graph matches the hash to a known consumer or business profile.

Why It’s Important

• Connects mobile → desktop → CTV → apps into one profile
• Links online activity with offline details
• Works even when cookies are gone
• Enables retargeting and lookalike audiences

2. Real-Time Data Enrichment Using Hashed Emails

Marketers use hashed emails to instantly enrich a user with powerful data signals. DataZapp can match a hashed email to:

• Age, gender, household income
• Homeowner & property data
• EV, solar, or home improvement intent
• Political voter & donor information
• Consumer lifestyle interests
• Updated email & phone numbers
• B2B firmographics such as job title, industry, and company size

DataZapp delivers this in real time, often within seconds—while competitors require days and charge 5–10× more.

Why This Matters

Businesses can personalize marketing, segment audiences, and qualify leads instantly—without storing raw emails or sensitive PII.

3. Automated Lead Qualification Using Hashed Emails

How Automated Lead Scoring Works

1. User enters an email.
2. System hashes the email instantly.
3. Hashed email is sent to DataZapp’s enrichment API.
4. DataZapp returns demographic, financial, and AI-intent data.
5. System scores the lead automatically.
6. HubSpot, Salesforce, or your CRM triggers next-step workflows.

Industries That Benefit Most

• Solar companies
• Roofing and home improvement
• Windows & HVAC
• Real estate investors and agents
• Political campaigns and PACs
• B2B lead generation teams

DataZapp helps teams respond faster, prioritize better, and close more deals using accurate identity and intent data.

4. Data Onboarding & Advanced Enrichment With Hashed Emails

Companies often upload hashed emails directly to a provider for large-scale enrichment. DataZapp specializes in instant, no-contract, pay-as-you-go onboarding for:

• Demographic data
• Property & homeowner insights
• Political voter & donor data
• Lifestyle and interest segments
• B2B company and job-level firmographics
• Phone and email append
• Consumer intent signals (solar, EV, homeowners, movers, financial interest)

Unlike legacy providers that require contracts, minimums, or long waiting times, DataZapp offers:
• Real-time results (not 2–3 days)
• Transparent pricing (published online)
• No contracts or commitments
• 5-star customer service

This makes DataZapp the top choice for SMBs, agencies, and enterprise clients looking for affordable, high-quality identity data.

How DataZapp Helps Marketers Win in a Cookieless World

✔ Real-time Hashed Email Matching — Match hashed emails to rich identity data instantly.
✔ The Real-time Enrichment API — Most results return in under a second.
✔ The Most Affordable Pricing in the Industry — Competitors charge $0.10–$0.25 per match. DataZapp costs 1/5 of that—without contracts.
✔ Always-On Digital Identity for Marketers — Perfect for Meta, Google, LinkedIn, TikTok, DSPs, and CTV campaigns.
✔ Safe, Compliant, Privacy-Forward — Works even without raw email addresses.

Getting Started with Datazapp

You can create an account below to get started. It’s completely free to explore our database and see what we have to offer!

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Account Here

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Blog

Direct Mail Just Got More Expensive

Post author By Robert Carroll
Post date July 15, 2025

Rising USPS Rates – Pivot to Digital Outreach

USPS Rates will rise July 2025 — Marketers Pivot to Email & Phone Outreach

As of July 14, 2025, the USPS has confirmed a sweeping postage rate increase, with First-Class Mail Forever stamps rising from 68 to 73 cents—a 7.4% hike. Marketing Mail rates, often used for bulk advertising campaigns, will also rise by approximately 7.75%, compounding direct mail costs for businesses relying on physical outreach.

This marks yet another uptick in operational costs for marketers. With printing, design, and mailing expenses already burdening ROI, this postal rate increase could push many campaigns beyond profitable thresholds.

A Smarter Pivot: Email & Phone Outreach

DataZapp.com offers a powerful solution: pivoting to digital outreach with email and phone appends for as low as 2 cents per contact with prepaid plans. Unlike physical mailers, digital outreach delivers:

🚀 Faster reach & instant engagement
📋 Trackable performance metrics
👋 Scalable personalization across segments

DataZapp’s real-time, self-service platform allows marketers to instantly enrich customer databases with verified emails and phones—cutting acquisition costs while boosting response rates.

Cost Comparison Example:

Outreach Type	Approx. Cost per Contact
Direct Mail (Postage Only)	$0.73+
Email Append (DataZapp)	$0.02–$0.03
Phone Append (DataZapp)	$0.02–$0.03

Don't Let Rising Postal Costs Kill Your ROI

Now is the time to future-proof your outreach. DataZapp.com empowers you to reach your audience faster, cheaper, and more effectively.

See the Difference. Get Started with Datazapp

You can create an account below to get started. It’s completely free to explore our database and see what we have to offer!

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Account Here

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Why New Mover Lists are so Powerful

Post author By Robert Carroll
Post date May 9, 2025

Unlock a High-Intent Audience

Unlike general consumer lists, New Movers & Recent Home Buyer Lists specifically target individuals who have just completed a home purchase — often within the last 30, 60, or 90 days. These buyers are actively looking for services such as:

Home services (like roof-work, gutters, fences, painting, landscaping & remodeling)
Furniture, Flooring, & Appliances
Mortgage Refinancing
Homeowners Insurance
Moving Services

This means your offer lands in front of the most relevant audience at the perfect time, significantly increasing engagement and conversion potential.

200,000 New Records Available Monthly!

Our data-feed updates monthly with home buyers who purchased in the previous month. With over 2 Million+ Home Buyers in the last 12 months.

Whether you’re a real estate agent, mortgage lender, title company, or home improvement business, this list empowers your outreach.

Each record is verified, up-to-date, and includes multi-channel data such as:

Name & address
Email & phone (where available)
Purchase date
Property type
Loan amount, lender type, and more

You can further customize by geography, home value, or buyer profile to align with your target market.

Learn More about New Movers & Recent Homebuyers:

https://www.datazapp.com/new-homeowners-lists

See the Difference. Get Started with Datazapp

You can create an account below to get started. It’s completely free to explore our database and see what we have to offer!

Create an
Account Here

Reach Out
For More Info

Blog

High-Intent Homeowner Data for Home Improvement

Post author By Robert Carroll
Post date April 24, 2025

Home Improvement Contractors and Lead Generation companies often struggle to maintain a steady flow of leads while keeping marketing costs under control. Since March 2025, there’s been growing uncertainty around the costs of building materials — like roofing, solar panels, and windows — due to shifting tariffs and trade policies. Despite this, it’s more important than ever to keep your lead pipeline strong.

DataZapp helps you stay ahead with powerful, predictive homeowner data. We’ve analyzed permit activity and layered it with demographic data to build models that identify homeowners likely to need solar, roofing, or window replacements .

With affordable per-record pricing , no long-term contracts, and fast delivery, DataZapp delivers maximum ROI.

🔆 Solar Intenders

4x — High Intent
3x — Believer
2x — Solar-Ready
1x — Solar Qualified
Explore Solar Intenders »

🏠 Roofing Replacement Prospects

4x — Very Likely
3x — Likely
2x — Moderately Likely
Explore Roofing Data »

🪟 Windows Replacement Prospects

4x — Very Likely
3x — Likely
2x — Moderately Likely

🏡 Recent Home Buyers

New homeowner records added monthly — ideal for all home improvement offers.
View New Buyers »

🧍‍♂️ Homeowner Lists

Target by: Age, Income, Ethnicity, Year Built, Home Equity & more
View Homeowners »

🌍 Property Owner Lists

Target Absentee Owners, Out-of-State Owners, Property Age & more
See Property Owners »

Why DataZapp ?

Pricing starts at just 3¢ per record
No subscriptions or hidden fees
Fastest turnaround in the industry
Trusted by over 30,000 marketers

Make your marketing work harder — with better targeting and lower costs.

What sets Datazapp apart from other data providers? What advantages do our clients enjoy? It comes down to 4 main issues –

Turn-Around Time, Price, Data Quality, & Responsiveness

The Other Guys

5 - 20
Minutes

On Average

Turn
Around Time

1 - 2
Days

On Average

See More about our Efficiency & Turn-Around Times

Here at Datazapp, our goal is to save you time and money getting your marketing data. So, we have made your Datazapp account a lean, clean, data-providing machine.

Most of our services including Phone & Email Append are self-service and available 24/7. It only takes a few seconds to upload your data, and then another few minutes to get the completed data back.

Building lists is also quick and painless. Simply enter the appropriate module, be it Consumers, Homeowners, Businesses, etc. and in just a few clicks you can create targeted lists and download them directly to your computer.

In total, most of our services take under 10 minutes to fully use.

Datazapp’s streamlined services provide you only the data you need while leaving out junk data. For example, our Phone & Email append service returns only the best Email, Cell Phone, or Landline per contact.

Instead of receiving 10 phone numbers and sifting through all of them to find the correct number, you can save time and money with your outbound methods by avoiding junk data.

3 - 4
Cents

On Average

Price

8 - 15
Cents

On Average

See More about our Prices

Our clients love Datazapp because our data prices are next to unbeatable while our data quality remains high. Put simply, we don’t believe in exorbitant profit margins. Instead, we prefer to drive our prices down and establish long-term relationships with our satisfied clients.

Other data providers often charge 5 to 10 times our rates for similar data. While some companies have similarly low pricing, they rarely come close to our average accuracy rate of 80%.

Datazapp also offers deeply discounted pricing options which can be locked-in with pre-payments of $1,000 or more to your account balance. You can enjoy these discounts regardless of the volume of data you need!

Industry
Standard

80% Average
Accuracy

Data Quality
& Accuracy

Quality &
Accuracy Varies

See More about our Data Quality

When choosing a data vendor, the accuracy & quality of the data can be a toss-up. There is no shortage of fly-by-night companies looking for a quick one-time sale.

Datazapp has been a leader in high quality data for over a decade. While some companies have similarly low pricing, they rarely come close to our average accuracy rate of 80%.

Call, Email & Chat

with Data Experts
during Business Hours

Responsiveness

Good Luck!

Don't Hold Your Breath

See More about our Responsiveness

People who reach out to us are often surprised at how responsive we are to their needs and questions. Reaching us on the phone is never a problem, and your emails to us are always answered in a timely manner.

We build long-term relationships with our clients that are built on trust and transparency. Our customers know that they can reach us anytime during business hours via phone, Email, and our online chat box.

Our [email protected] channel is always open, and messages sent after regular business hours are typically answered the very next morning. Support channels between Datazapp users and our friendly staff are also available directly in your account.

Read about other ways Datazapp is head and shoulders above the competition here:

Targeting Options

A targeted marketing approach beats an un-targeted one every time. As a business owner or marketer, you know your customers and prospects better than anyone. So, your Datazapp account gives you a suite of targeting options to find the best Consumer, Business, Homeowner & other prospects for your business.

Our Homeowner database has targeting filters using owners’ demographics & financial indicators to find motivated sellers, good contracting prospects, & more. Market segments such Absentee Homeowners, Vacant Homes, and Homes in Pre-foreclosure are also available.

Consumer records can be targeted by over 50 behavioral categories, and over a dozen demographics. Business contacts are filtered by Industry, Title, & other company details.

Product Selection

No matter how your business does marketing, chances are you have more than just one data need. That’s why Datazapp is your one-stop-shop for marketing data, providing a host of data services.

Primarily, Datazapp offers 3 categories of data services: Appends, Lists, & Data Hygiene

Marketers append data when they have existing records like customer or prospect lists, and need to add missing data such as Phone Numbers, Emails, Updated Postal Info, Demographic labels, or behavioral insights.

Marketers also create new lists of prospects using the targeting options available.

Datazapp’s List Hygiene services include Phone Scrub, Email Verification, CASS/NCOA postal updates, & more. These services keep your contacts up to date and keep your marketing partners compliant with regulations.

Create your no-obligation account to see why Datazapp users tend to never look back once they join: Signup Here

And don’t forget to see what our customers have to say about us! Datazapp Customer Reviews