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How Political Campaigns Use Data to Win

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The DZ Campaign Formula: 🧬

We’re not political campaign managers – but we’ve worked with hundreds of the top consultants & agencies in the nation, had thousands of conversations with them, and worked hand-in-hand to supply the best data at the right time to secure the win.

Here's what we've seen work for 100s of winning campaigns

1. Start with fundraising and low-hanging fruit

Focus on activating donors first and maximizing early revenue opportunities.
Datazapp provides high-quality donor lists with verified email and phone data for $0.04 per record or less, making it easy to scale early fundraising fast.

2. Expand to your full constituency

Reach voters broadly and append your voter files with email and phone data to increase coverage.
Our voter lists include direct email and phone contact info at $0.04 per voter or less, helping you quickly build complete, contactable universes.

3. Maintain steady outreach

Consistent communication to both donors and voters, ramping up heavily from August through October and encouraging early voting.

4. Execute a final GOTV push

Drive turnout with an aggressive Get-Out-The-Vote effort in late October.

The campaigns that win are the ones that execute this playbook consistently, with strong data fueling every step.

Political Donors

Political Donor Lists

Target by:
*AI/ML Inferred Data Point
Voters

Registered Voter Lists

Target by:
*AI/ML Inferred Data Point

See the Difference. Get Started with Datazapp

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